Consumer engagement via contactless devices
When deciding how to interact with shoppers and field teams, safety and simplicity are key. AoFrio’s iPX platform interacts with consumers via contactless devices and: the most valuable gadget today: “smartphones.”
AoFrio IoT™ devices create a safe environment for customers, shoppers, and staff while still allowing engagement, loyalty-building, and data collection from markets and shoppers. Beyond this, AoFrio’s contactless devices allow the digital distribution of materials for sales teams, field teams, partners and more.
Beacons - Empower your consumers
Engaging consumers when they are near your product or display and at the point of decision is a great way to earn additional business, loyalty, and increase Customer Lifetime Value (LTV). AoFrio’s IoT consumer engagement technologies use AoFrio™ Beacons and the consumer’s smartphone to deliver contextual marketing or information services based precisely on that consumer’s current activity and location.
When the shopper has the brand or retailer’s app on their smartphone, AoFrio Beacons will send notification to your and allow location-based messages to be sent to consumers. This increases brand awareness, drives sales, improves promotion redemption, enhances the shopper’s in-store experience, and increases a consumer’s LTV. The Beacon also collects information about who interacts with your products, when, where, and how often.
AoFrio’s iPX platform is the key that enables our customers to deeply engage consumers based on their proximity within a location. It gives them unique insights into which messaging, and programs are successful across various channels and devices.
Use AoFrio Beacons when you have a consumer app developed and want to:
- Connect the physical point of sale to the digital world
- Monitor and sense people movements
- Improve consumer engagement and shopper experience
- Collect shopper data and get point of sales insights
- Build a SmartPlace or SmartBrand
AoFrio Q-Tag and AoFrio QR code devices
How can you interact with your consumers using the latest technology while still protecting yourself against future obsolescence?
The AoFrio™ Q-Tag is a revolutionary device that simply enables contactless shopper engagement. The Q-Tag is a powerful way to contextually engage with your audience and track the location of their assets. It’s easy to deploy and is highly customizable, allowing it to fit perfectly in any campaign or consumer engagement initiative.
AoFrio Q-Tag can be added to virtually anything, including coolers, freezers, display racks, point-of-sale material, cardboard displays, countertops, beer taps, soda fountains, or directly onto assets to be tracked. As it is not battery run, the AoFrio Q-Tag can last for years. It is specifically designed to be deployed once and then completely managed and updated from the cloud.
Each AoFrio Q-Tag includes a unique QR code and NFC chip, which can be scanned or tapped by any customer with a capable smartphone for instant point-of-sale consumer engagement without downloading any app.
The combination of the NFC chip and QR code within one AoFrio Q-Tag means it will have technology relevance for many years to come, making it perfect for a long-term deployment. For shorter-term deployments, or when directly printing onto packaging or point-of-sale material, a AoFrio QR code may be a better choice.
When to use AoFrio Q-Tag:
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- Long-term deployments
- Brand assets that you want to track location or serve proximity-based content
When to use AoFrio QR Codes:
- Short-term deployments where reuse isn’t as much of a concern
- Applications where printing directly onto the product, packaging, or material is desirable
- Areas where consumers do not have NFC technology yet
Find out more about how our AoFrio SCS controller can bring value to your organization.